In 1988 when I joined Venture Communications in Calgary, I could have never foreseen just how far we would go. Growing into one of Canada’s most trusted independent agencies, becoming a champion for entrepreneurs, and then evolving into Venture Play. Now we are taking our next great leap in how we serve our clients as Believeco, one of Canada’s largest independent agencies.

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Along with Argyle, one of North America’s most respected engagement, communications and reputation advisory agencies, and Castlemain, a leading Indigenous advisory firm, we are collectively Believeco:Partners.

My vision is to create independence at scale, adding more capabilities and reach to owner-led agencies to help serve our clients, and our teams, better. In creating Believeco:Partners, we have done just that. To start we will have three agencies, seven offices in two countries, and over 300 marketing and communications professionals to serve you. We want to be an employer of choice in a rapidly shifting industry that too often puts profit ahead of people. We want to be the agency partner of choice, with the scrappiness and savvy we’ve always offered, but now with North American-wide scale and reach.

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This is the beginning of a game-changing approach to marketing and communications, and I’m excited for the journey ahead.

Arlene