#MYPRAIRIETOYOTA

For over 20 years Venture was the Agency of Record for the Prairie Toyota Dealers Advertising Association, planning and executing their integrated marketing plans on an annual basis.

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This included conducting primary research, developing an annual strategy and marketing communications plan and executing on all marketing tactics in 26 cities across five provinces.

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By understanding the prairie consumer, our goal was to convert Toyota’s industry-leading brand awareness into increased consideration and test drives of their key models. We had to get bums in seats and increase visitation to local dealers.

From strategy to concept, and execution to measurement, our work spanned paid media, digital marketing, social media and content production, utilizing our in-house videographers and editing suite. We generated experiential marketing, trade show support, digital and app development, and marketing analytics, as well as out of home and radio advertising. We helped make Toyota as much a part of the Prairies as snow, lakes, big skies…and mosquitoes. It’s a relationship that produced incredible results and creative work we are exceptionally proud to showcase.